Find your swimsuit brand

The Best Swimwear Brands For Plus Sizes

Buying and wearing swimwear may be a challenge, and for a good reason: you’re probably wearing the least amount of cloth in a public environment of any of your daily activities. Naturally, whether you’re going to the beach, lounging by the pool, or, let’s face it, sitting on your roof, you want to look your best.

It just so happens that flattering shapes in flattering materials and designs that don’t go out of style too fast may be hard to come by. When you put on a high-waisted bikini or a one-piece, you should be certain that you’re wearing the most trendy, flattering, and comfortable maillot on the market. From the cut to the fabric to the fit, your go-to suit should be flawless.

Fortunately, the swimsuit industry has expanded dramatically in recent years, resulting in high-fashion designs, classic cuts, and items that we return to season after season. Shopping for a new swimming suit is often described as an unpleasant, irritating, or even dreadful process. However, with so many manufacturers trying to produce new designs, technologies, and fits to cater to all body types, your shopping expeditions don’t have to be difficult.

Rather than sending you out into the wild to find a bikini that fits, we did the legwork for you by compiling a list of the best swimwear brands that meet a variety of criteria, including budget-friendly, plus-size, ideal for long torsos, accommodating to large busts, and even breastfeeding friendly.

The Best Swimwear Brands For Plus Sizes

Asos Fuller Bust

You may already be familiar with and appreciate ASOS for their inexpensive and on-trend quick fashion, which comes in tall, petite, plus, and pregnant sizes. But did you know it has a whole section of its website dedicated to swimwear for women with larger breasts? PureWow’s Fuller Bust swim line features over 600 bikinis and one-piece suits made exclusively for the DD-plus crowd. And they aren’t the dowdy halters or bra-adjacent styles that so many manufacturers succumb to, but rather fashionable, sensual, and exciting swimsuits that will make you want to schedule a beach vacation as soon as possible.

Heidi Klein

Jennifer Aniston and Kate Moss are among the many celebrities that have endorsed this U.K.-based label. But it’s the brand’s trademark attention on construction, which never looks or feels like a bra or corset (though it may provide similar support), that keeps plus-size women coming back season after summer. The design team doesn’t merely raise the dimensions or amount of fabric for larger sizes. Instead, it conducts a thorough dive into exactly what must be done to make every style work for every bust size.

Swimsuits For All

Swimsuits For All, as the name implies, curates a collection of suits and coverups to fit a wide range of body types. Multiple in-house brands and collaborations with bloggers like Ashley Graham and Gabi Gregg of GabiFresh make up their plus-size collection. You may search by your requirements, such as tummy control, underwire, different sizes of bikini separates, and so on.


Torrid is a one-stop store for excellent plus-size apparel, but the swim section is especially impressive. There are plenty of cute little black suits to pick from. Still, Torrid also loves to embrace color and pattern, with leopard spots, gloomy and tropical florals, and even rainbow tie-dye among the options.


CoEdition specializes in clothes for women in sizes 14 to 32. They have a great variety of plus-size swimwear brands, including Eloquii, City Chic, Lime Ricki, and Raisins, to match your style. There’s a wide range of designs to select from, including sultry cut-outs, nautical stripes, and flowers galore. The vivid color-blocked bikinis and swimsuits, on the other hand, are like a dose of sunlight in and of themselves.

Kitty & Vibe

The bottoms of this bright swim line have a unique sizing method that considers your waist measurements and the size of your bum. The result is better-fitting swimsuits for big and small-bottomed people, with no riding up, unsightly bunching, or odd diaper-like bagginess. You’ve got yourself a new favorite swim brand when you combine various vibrant patterns, many of which are reversible, with the fact that every piece is under $100.

The Best Swimwear Brands For Long Torsos


Andie is another brand that falls into many categories here. Still, because there is such a small range of long-torso swimwear available, we chose to highlight that Andie is well ahead of its competition in this area. Last year, the company decided to test the waters by providing long-torso lengths in a few select colors for a handful of classic one-pieces with the hopes of expanding the line in the future. Well, the future has here, and Andie has lived up to her word. Almost every one piece, in every hue, is now available in a lengthy version. Oh, and they’re also under a hundred dollars.

Lands’ End

Lands’ End may not be the first place that comes to mind when it comes to stylish swimwear, but it has a few colorful designs in classic minimalist styles in tall and plus-size tall sizes. There are also several designs that provide more coverage, such as rash guards, board shorts, and skorts, which are great for a day of surfing, tubing, or other water sports.

Asos Tall

Once again, good old ASOS. The outstanding size-inclusivity of the U.K. store earns it a spot on this list not once but twice. While the Tall collection is meant for ladies 5’10” and more, shorter women with long midsections can also wear these designs.

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The Best Affordable Swimwear Brands


Aerie is another PureWow favorite, and it’s not only for adolescents or college-aged women. It’s for anybody searching for an inexpensive new swimsuit that’s well-made, size-inclusive, and contributes to the fight against global warming and the fashion industry’s wasteful reputation. The sibling brand of American Eagle is quietly but steadily developing its eco-friendly and sustainable operations, the most recent example being the launch of Real Good Swim. The collection, which includes more than 30 pieces, is fashioned from recycled nylon fabric and plastic bottles. When choosing the perfect fit, each of the brand’s beautiful original designs has numerous style options, all of which are under $75.


If you come across a swimsuit business that sells whole bikini sets and one-pieces for under $40, you’ll be just as dubious as I was when I first discovered Zaful. But, because of one courageous buddy who took the jump and purchased a $16 bathing suit from the brand on Amazon, I now have a great and extremely affordable location to acquire new swimwear every summer. Of course, there are some limitations—most suits are sold as a pair, so you can’t buy different sizes, there isn’t much support for larger busts, etc.—but at $20, I’m willing to overlook a few flaws.


This mall staple was where I got my swimwear as a kid, but it turns out it’s still a great place to buy as an adult. Especially if you don’t want to spend a lot of money on a new outfit (or three). Yes, there are still plenty of string bikinis and sultry silhouettes. Still, there are also high-waist and full-coverage bottoms, sportier shapes, and mature patterns to choose from. Although a few one-piece swimsuits cost more than $100, the great bulk of Billabong’s collection is around $80.


Cupshe’s intentionally mismatched outfits take the guesswork out of matching a solid-hued bottom with a patterned top, or vice versa. There are also entire sets and one-pieces to pick from if mixing and matching isn’t your thing. While the majority of the styles are offered as a set, requiring you to pick one size for both the top and bottom, the brand also sells one-off bikini separates, allowing you to play matchmaker and be certain that you’re purchasing the appropriate size for both your booty and your boobs.

The Best Swimwear Brands For Pregnant Women


Summersalt might have fallen into a variety of categories on this list—under $100, eco-friendly, long torso, full coverage, plus sizes—but there are so few pregnant swim lines that we thought their bump-friendly product was deserving of a mention. All four one-piece designs and one bikini are under $100 and intended to support your expanding tummy. While most of Summersalt’s maternity designs are solid colors, there are a few color-blocked options for individuals who want something a bit more unique. You can guarantee there’s a suit in the Summersalt range that will fit you like a glove, pregnant or not, according to a fit formula based on input from more than 10,000 women (including numerous rounds of fit testing).

Motherhood Maternity

Suppose a belly-baring bikini isn’t your thing. In that case, Motherhood Maternity provides various cute one-piece suits that will fit a developing bump. Of course, suppose you’re worried about dealing with a spandex one-piece during those all-too-frequent toilet visits. In that case, the business also offers tankini designs. In addition, most suits are constructed with UPF 50 protection.


Hatch’s pregnant swimwear line is simple, essential, and comfortable to wear. These solid-colored suits are on the pricey side ($218 for one piece, $208 for bikinis). Still, they’re also constructed of super-soft fabric that provides just enough support without feeling tight.

The Best Swimwear Brands For Nursing Moms


In 2019, we were ecstatic to hear about this specialty swimsuit company that caters especially to breastfeeding mothers. The brand’s collection is small—there are just two bikini bottom designs, one bikini top, and one one-piece, all of which come in three colors—but it’s also very stylish and useful. There’s also a how-to video that shows you how to move your minimalist suit not to reveal more than you want to.

The Best Swimwear Brands For Full Coverage


A cleavage-baring bikini or a cheeky swim bottom is not for everyone. Of course, this doesn’t mean you have to stick to soft black one-pieces. Hermoza has a wide selection of vividly colored and patterned swimsuits with a built-in shape that is neither restricting nor unflattering. There are also matching styles for females and coverups, so you can get everything you need for your beach vacation in one trip.


This Kate Middleton-approved brand is also a personal favorite of the PureWow crew. Indeed, one editor received so many praises on her stylish, color-blocked Boden one-piece that she ended up purchasing it in a different color (and currently has a third added to cart). There are a few two-piece options, but Boden’s forte (pun intended) creates one-pieces that provide plenty of support and coverage without being frumpy. The designers are true experts at using strong lines, ruching, and contrasting colors to create a slimming shape.


If you’re looking for a brand that can shape and smooth your panels, go no further than Miraclesuit. The true miracle lies in Miratex, a fabric that provides three times the control of conventional, more restrictive, inflexible fabrics commonly used in shaping swimwear. Instead of smooshing curves down or allowing them to flop around, the company focuses on patterns that emphasize and support them. There are a variety of plain colors, sultry sheer panels, and patterns to choose from. Plus-size options are available, as well as those designed particularly for big busts.

La Blanca

This California-based label offers a diverse selection of bikinis and one-pieces, some with more coverage than others but all crafted with meticulous attention to fit. Every suit is intended to be changeable, allowing you to change the straps, waistline, and belted midsection as needed.

The Best Eco-Friendly Swimwear Brands


We’re already enamored with our favorite minimalist brand’s swim collection, which debuted this year. Everlane’s line is manufactured from recyclable plastic. It offers just seven basic styles (three bikini tops, two bottoms, and two one-piece choices). Every item was fit-tested on 112 women with different body shapes. The tops all include adjustable straps and detachable padding to make your swimsuit adapt to your figure even more. And, as you might expect, costs start at just $30, allowing you to invest in a high-quality, classic suit without going broke.

Vitamin A

Amahlia Stevens collaborated on a design project with Yvon Chouinard, the inventor of Patagonia and an avid environmentalist, before creating her own swim line. She chose to include eco-friendly textiles and procedures in her company after being inspired by his devotion to sustainability. Vitamin A now uses only fabrics that meet the global Oeko-Tex standard for safe textiles, manufactures 95% of its products locally in Southern California, collaborates with charitable organizations such as 1 For the Planet, Oceana, and the Surfrider Foundation and uses recycled and recyclable packing materials for all of its shipments, all 20 years later.

Indigo Swim

Even the linings and molded cups are created from Econyl yarn, manufactured from recycled fishing nets and ocean trash, as are all of Indigo Swim’s sleek and simple suits. Additionally, a percentage of every purchase supports beach cleanup initiatives in both Bali (where the suits are made) and Southern California (where the company’s offices are situated). Indigo’s packaging is made entirely of environmentally friendly materials from the boxes in which its suits are sent to the hangtags. There are matching mama and tiny outfits for you and your little girl as well.


What started as a surf-only brand has since grown to encompass a variety of gorgeous beach and poolside styles, as well as coverups and other items. The swimwear is produced from environmentally friendly textiles such as Repreve and Econyl. The apparel is constructed from recycled materials and recovered deadstock, decreasing the brand’s carbon impact. Sea replaced the neoprene in the wetsuits with Yulex. This natural rubber is just as effective at keeping ocean explorers and surfers warm and comfortable while they hit the waves. Everything is made within a 70-mile radius of the brand’s headquarters in San Clemente, California.

The Best Luxury Swimwear Brands

Left on Friday

Running after your youngster on the beach or paddling on your surfboard shouldn’t mean compromising luxurious materials or design, according to LOF. Smoothing Dream Fabric, the brand’s distinctive material, is manufactured in Italy and provides slight compression to smooth and support your contours. It feels like butter on the skin and prevents that unpleasant itching feeling of wearing a swimsuit all day (wet or dry). Because a no-slip, the no-dig fit is crucial, the brand offers a detailed fit guide on its website that includes suggestions for which styles are ideal for bigger boobs, longer torsos, breastfeeding mothers, and huge waves.

Mara Hoffman

Mara Hoffman has long been a favorite of ours for its extremely flattering shapes, built-in UPF 50 sun protection, and vivid, unique designs that always seem both grown-up and impossible to resist. Just when we thought we couldn’t adore these silky, long-lasting swimsuits anymore, the brand started incorporating more eco-friendly and sustainable techniques into its production process, as well as providing expanded sizes in 2015.


This Australian label has managed to mix a real vintage mood with contemporary materials and vibrant colors without becoming costume-y or campy. Instead, every Fella design looks and feels ultra-luxe, making it ideal for a trip to the Amalfi Coast (or lying in your lawn with an Aperol spritz pretending to be at Le Sirenuse in Positano). Shop textured bikini separates in deep earthy tones, daring one-pieces in vibrant 1960s-inspired designs, and a slew of classic solid shapes that are well worth the money. There’s also a helpful style guide to assist you in figuring out what items are ideal for your body shape.

The Best Athletic Swimwear Brands


Athleta is well-known for its high-quality leggings, but it also has a fantastic range of sporty swimwear. There are a variety of two-piece alternatives to suit your needs (as well as a variety of one-piece options if that’s more your style), ranging from cropped rash guards to high-neck tops to high-waist bottoms that won’t ride up. Oh, and did we mention that Athleta’s swimwear is made entirely of recyclable materials?

Carve Designs

Carve Designs began as a surf brand in 2003, focusing on long-lasting boardshorts and rashguards. Jennifer Hinton and Thayer Sylvester, the company’s founders, have since expanded their offerings to include a variety of fashionable (and sport-ready) swim designs, as well as sun-protection apparel with built-in UPF. You can even filter your results by activity level (as well as coverage) to ensure you get a suit that can handle whatever workout you have planned.


When it comes to Lululemon swimwear, sleek simplicity is the name of the game. When there are plenty of conventional sportswear options, we like the more delicate designs, which will look as beautiful reclining poolside as they feel while practicing the butterfly stroke.

Editors’ Favorite Swimwear Brands

J. Crew

J.Crew has always been one of our favorite places to go for a new high-quality, brilliantly colored suit for the summer that isn’t too expensive. While we enjoy mixing and matching solid-colored pieces to create a uniquely our bikini, the wonderful range of patterns and designs should not be overlooked.

Solid And Striped

Despite its name, Solid & Striped sells swimwear in a variety of designs. Still, the company is known for its nautical inspirations—red and blue stripes, gold hardware, rope ties, and so on. Several PureWow editors suggested the company for its perfect fit and the fact that, while not inexpensive, Solid & Striped suits are made to last without blowing your summer buying budget.

The Bottom Line

It’s as simple as glancing in the mirror to choose the appropriate bathing suit for you. Rather than trying on dozens of shirts and bottoms, analyze your body shape and select a swimsuit that highlights your finest features. This guide will assist you in finding the ideal swimwear for your body type.


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